Architecture 2030 Seeks Input on the Development of an Open Standard EPD Template

Architecture 2030 is pleased to announce an important new project: the development of an open standard EPD/EPD summary template.

Adopters & Supporters

The 2030 Challenge for Products has been Adopted and Supported by a wide coalition of leading manufacturers, design firms, and experts. Collectively, they are working towards increasing awareness about the issue of embodied carbon, developing Life Cycle Assessments (LCAs) and Environmental Product Declarations (EPDs) for building products, and using this information to make informed, low-carbon decisions. There are three groups: Manufacturer Adopters, Design Professional Adopters, and Supporters.



September 2011
Interface is the world’s largest manufacturer of modular carpet and is committed to the audacious goal of having zero environmental footprint. Interface leads in developing carpet using materials and processes that take less from the environment.

Applegate Insulation
April 2012
Applegate is the largest privately owned cellulose insulation manufacturer in the world and supplies a variety of high performance insulation products throughout the world. Their product, Cotton Armor, demonstrates a 54 percent smaller carbon footprint than similar insulation made from 100 percent fiberglass.

asset_190Armstrong Commercial Ceilings
October 2012
Armstrong is a global leader in the design and manufacture of acoustical ceilings, walls and suspensions systems. Committed to reducing the environmental impact of their products, Armstrong has developed EPDs for nine of their ceiling panel families.

Central Concrete
November 2012
Central Concrete, a U.S. Concrete Company, has been serving the San Francisco Bay area for more than 60 years. The company is recognized for engineering higher-performing concrete compared to traditional concrete — delivering high early-strength, low shrinkage and superior permeability — with a significantly lower carbon footprint than standard ready-mix concretes.

CalStar Products
November 2012
CalStar Products, Inc. develops and manufactures sustainable building products that allow green architects and specifiers to dramatically reduce the energy and CO2 footprint of their projects and incorporate significant recycled materials, without compromising building performance or budgets. CalStar bricks and pavers incorporate 37% recycled content and, unlike clay, do not require firing. This innovative process cuts manufacturing energy by 81% and emits 84% less CO2 versus clay masonry.

Kingspan Insulated Panels – North America
November 2012
Kingspan Insulated Panels North America is part of KingspanGroup plc, the world’s largest manufacturer of insulated metal panels, and as such is committed to reducing the impact of its business operations, products and services on the environment. Kingspan is committed to supplying energy efficient products for net-zero buildings, transparent environmental reporting, and achieving NetZero energy consumption in its facilities by 2020.

Excel Dryer
Excel Dryer
October 2013
Excel Dryer is the manufacturer of XLERATOR®, the original, patented high-speed energy efficient hand dryer. XLERATOR® completely dries hands three times faster (in 10-15 seconds) and uses 80% less energy than conventional hand dryers. XLERATOR® represents a 95% cost savings when compared to paper towels, eliminates their maintenance and waste, while creating a more hygienic restroom environment. XLERATOR® is the only dryer that is Made in USA Certified®, the first to be GreenSpec® listed and qualifies for several LEED® Credits. A peer reviewed (per ISO 14040 standards) Life Cycle Assessment of XLERATOR® confirmed it reduces the carbon footprint of hand drying by 50-70% when compared to both traditional hand dryers and even 100% recycled paper towels. XLERATOR® is now available with a full line of accessories featuring the only certified HEPA filtration system with a washable pre-filter for reliable performance and a longer life span, antimicrobial wall guards and the XChanger® paper towel dispenser retrofit kit. XLERATOR® helps commercial facilities save time, money and the environment.

United States Gypsum Company
October 2013
USG is North America’s leading producer of gypsum wallboard, joint compound and a vast array of related products for the construction and remodeling industries. We are also the global leader in the manufacture of ceiling suspension systems and are recognized as the premier acoustical panel and specialty ceiling systems innovator. From the product formulations we choose, to the processes we employ, USG is committed to products that are designed, manufactured, distributed and used in a sustainable way and minimize overall environmental impact. Our family of products provides creative building solutions that set new standards for productivity and efficiency, helping contractors and architects deliver high quality and innovative designs.

CeraTech USA
April 2014
CERATECH, Inc. is a clean, green cement technology company that has successfully developed and commercialized the world’s first environmentally friendly green concrete system.
CeraTech’s core technology converts industrial waste by-products produced by coal-fired power generation plants into hydraulic cements that provide greater durability and construction benefits when compared to portland cement. When utilizing CERATECH™ Green Cements the complete manufacturing cycle of existing cements is displaced, and tremendous environmental benefits are realized through reduced CO2 output, energy savings, preservation of virgin resources, reduced landfill requirements, profound water savings—all while providing a more durable, long life concrete.

August 2014
Based in Canada and launched at Greenbuild 2013 in Philadelphia, GlasCurtain offers a strong and durable Fiberglass Composite Curtain Wall Framing System that reduces energy costs by 5-10% and GHGs by 60%, meeting the full Architecture 2030 Challenge 17 years early. Exclusively designed for triple-glazed applications, GlasCurtain is dedicated to improving envelope performance, particularly on projects striving for LEED and LBC certifications.

Vetrotech Saint-Gobain North America
March 2015
As a market leader, Vetrotech Saint-Gobain’s proven approach has been to act as specialists in fire rated glass by providing dedicated and guaranteed customer service, technical support, expertise and product application support throughout the United States and Canada. Parent company, Saint-Gobain, ENERGY STAR Partner of the Year for environmental responsibility, is the world’s largest building products manufacturer.

OC_logo_RGBOwens Corning
May 2016
Owens Corning (NYSE: OC) develops, manufactures and markets insulation, roofing, and fiberglass composites. Global in scope and human in scale, the company’s market-leading businesses use their deep expertise in materials, manufacturing and building science to develop products and systems that save energy and improve comfort in commercial and residential buildings. Through its glass reinforcements business, the company makes thousands of products lighter, stronger and more durable. Ultimately, Owens Corning people and products make the world a better place. Based in Toledo, Ohio, Owens Corning posted 2015 sales of $5.4 billion and employs about 15,000 people in 25 countries. It has been a Fortune 500® company for 61 consecutive years.

† URL of EPD Transparency Summary is provided; full EPD is available upon request while website is being updated.

Universal Fibers, Inc
August 2016
As pioneers in eco-fiber innovation, Universal Fibers’ commitment to sustainability is unwavering and steadfast. Based in Bristol, Virginia USA with additional facilities in Tennessee, Europe, Thailand and China, Universal Fibers, Inc. is a global leader in the production of high quality, solution-dyed synthetic filament-based fibers for the flooring, transportation, medical and industrial fibers industries. Universal Fibers is an ISO 14001 and ISO 9001 certified company.


SERA Architects
September 2011
SERA Architects is a multi-discipline firm committed to sustainable design for the built environment. A 100% employee-owned design firm based in Portland, Oregon, SERA provides architecture, interior design, urban design & planning, and sustainability expertise to a range of government, private, and non-profit clients. SERA has a proud history creating successful, award-winning projects that strive for a sense of beauty, proportion, and specificity of place while maintaining functionality and durability over time.

Zimmer Gunsul Frasca Architects LLP
December 2011
ZGF is a national practice with more than 450 professionals offering services in architecture, planning, urban design and interior design. The firm started in Portland, Oregon, and has grown to include offices in Los Angeles, Seattle, New York and Washington D.C. ZGF’s work represents a diverse portfolio of public and private projects in settings ranging from dense urban centers to university campuses and research institutions across the country. The firm’s approach is to capitalize on the unique qualities of each place to create buildings that respect the existing environment and strengthen or even heal the fabric of which they become a part.
Kenneth Klos, Architect, LLC
June 2012
Kenneth Klos, Architect LLC provides full architectural services, from master plan and site selection assistance to design, contract documentation and construction administration. Kenneth Klos, Architect LLC is also a Certified Passive House Consultant, providing energy efficient design/construction.

Cannon Design
June 2012
Cannon Design is an Ideas Based Practice, ranked among the leading international firms in planning and design for healthcare, science & technology, education, sports & recreation, commercial and government clients. Cannon Design has developed Material Life, a design tool that enables project teams to assess and purposely select materials with lower embodied energy. This tool graphically compares construction systems and materials from “cradle-to-gate” in a format that empowers design teams to make deliberate choices focused on global energy-use reductions, and allows us to make choices for our projects that have a positive supply-chain and life-cycle impact.

Degenkolb Engineers
November 2012
Degenkolb Engineers is the country’s oldest earthquake engineering firm and is focused on healthcare, higher education, government, lifeline, energy, life science and high tech institutions in high seismic zones. With more than 170 employees, Degenkolb Engineers is a pioneer in displacement-based analysis, performance-based engineering, and protective systems for high seismic performance.

Magnusson Klemencic Associates (MKA)
November 2012
Magnusson Klemencic Associates (MKA) is an international award-winning design firm providing structural and civil engineering services worldwide. Founded in 1923, the firm has offices in Seattle, Chicago, Riyadh, and Shanghai. With enhanced expertise in structural, civil, seismic, and wind engineering, the firm is organized into specialty groups, bringing targeted knowledge and understanding of 16 facility types and 21 technical areas. MKA’s advanced approach consistently delivers safe, enduring, creative, cutting-edge designs.
C. Lewis Tomaselli Architects
February 2013
Studio Points
July 2013
Established in 1984, Studio Points continues the master architect tradition of practice as an exploration to create beautiful, functional, living built environments that sustain human endeavors. Studio Points is committed to changing outcome. Studio Points promotes the use of Environmental Product Declarations and strives to reduce the carbon footprint of all our work by choosing local and reclaimed products and promoting zero waste and on-site renewables.

KPFF Consulting Engineers: Seattle
February 2015
KPFF is committed to stewardship of the environment and our valuable natural resources. We promote sustainable design through early project involvement and active cross-disciplinary coordination. Early involvement in projects allows us to work closely with the other team members and explore how we can incorporate sustainable design features in the most cost-effective and design efficient manner. We are continuously looking to improve the environment and protect our valuable natural resources with sustainable design—through the use of innovative products, by utilizing sustainable materials, and by creative integration of design with the entire project team. Many of our staff have continued their education in sustainable practices. Over 300 of our projects have achieved a LEED Certification Rating as indicated on the project detail pages.



February 2011
BuildingGreen, Inc is an independent company committed to providing accurate, unbiased, and timely information designed to help building-industry professionals and policy makers improve the environmental performance, and reduce the adverse impacts, of buildings. Through GreenSpec, users can find building products with disclosure information, including EPDs.

Healthy Building Network
February 2011
The Healthy Building Network (HBN) is a national non-profit organization whose mission is to transform the market for building materials to advance the best environmental, health and social practices. HBN’s Pharos Project ( is an on-line materials evaluation tool that promotes these best practices by providing users with transparent and comprehensive information on the environmental and health impacts of building products and their chemical and material ingredients.

PatternMapping institute
April 2011
PatternMapping institute provides timely information and the means to use it with intelligence. Their Better Buildings Guide lists green building standards for 23 of the most common and impactful buildings products and aims to build momentum for widespread understanding of building products’ environmental impacts. PatternMapping institute supports and promotes the use of Environmental Product Declarations and encourages their community to adopt the 2030 Challenge for Products.

July 2011
GreenWizard, Inc. is the leading software provider for the design and construction community, simplifying the process of managing green and sustainable construction projects. As a technology partner for the 2030 Challenge for Products, GreenWizard allows building product manufacturers to load HPD, EPDs, LCA and underlying sustainable attributes into its database. Users can then search products based on specific criteria relative to their project goals. GreenWizard combines product transparency with its Energy Reduction Calculator, LEED Online integration and project collaboration to deliver a comprehensive workflow tool.

Sphere E
August 2011
Sphere E is an innovative web-tool that will enable building professionals to achieve highly efficient product evaluation, comparison and reporting. It will provide expert ranked, benchmarked and visualized LCA data on the environmental performance of products and services, developed with strategic partners PE INTERNATIONAL and Nemetschek BG. Sphere E will enable users to create custom reports useful with BIM tools, LEED applications, specification documents, CSR and sustainability reports, documenting how their product selection has reduced the building footprint and improved the ROI on a building project or portfolio.
Athena Sustainable Materials Institute
September 2011
The Athena Sustainable Materials Institute is a membership-based non-profit research collaborative bringing life cycle assessment (LCA) to the construction sector. An objective think tank, the Athena Institute is working with leading edge construction sector practitioners, product manufacturers and policy makers in partnership towards the next generation of green buildings.

Carbon Leadership Forum
November 2011
The Carbon Leadership Forum is an industry-academic collaborative research effort hosted by the University of Washington’s College of Built Environments. The CLF is working together to link the scientific rigor of Life Cycle Assessment (LCA)/Carbon Accounting and industry best practices in order to help enable quantifiable reduction to the environmental impact of the built environment.

National Ready Mixed Concrete Association
September 2012
Founded in 1930, the National Ready Mixed Concrete Association is the leading industry advocate for ready mixed concrete. The NRMCA provides exceptional value for its members by responsibly representing and serving the entire ready mixed concrete industry through leadership, promotion, education and partnering to ensure ready mixed concrete is the building material of choice. NRMCA is aslo an Environmental Product Declaration (EPD) Program Operator to help concrete producers and concrete product suppliers meet new requirements in green building rating systems and initiatives.

October 2012
PE INTERNATIONAL is the global market leader in software solu­tions and services in the field of enterprise sustainability, life cycle assessment, and innovation. With more than 20 years of experience and 20 offices around the globe, PE INTERNATIONAL offers two leading software solutions – GaBi for product sustainability and SoFi for corporate and supply chain sustainability. Applied methods include implementing management systems, developing sustainability indicators, life cycle assessment (LCA), carbon footprint, design for environment (DfE) and environmental product declarations (EPD), technology benchmarking, or eco-efficiency analysis, emissions management, clean development mechanism projects and strategic CSR consulting.
Over 1500 companies and institutions worldwide put their trust in PE INTERNATIONAL’s consulting, software, and databases. Long-time clients include mar­ket leaders such as BASF, Herman Miller, Interface, ThyssenKrupp, ARUP and Johnson Controls. PE INTERNATIONAL works extensively in the building and construc­tion industry with raw material suppliers, manufacturers, architects, designers, contractors, owners and operators. This value-chain view allows for seamless development and delivery of transparent infor­mation via product and building life cycle assessment, product dec­larations and supplier engagement programs.

Market Transformation to Sustainability
January 2013
MTS dedicates its entire operation to raising awareness of the positive impact that manufacturing, promoting, and purchasing sustainable product choices has on every aspect of our daily lives. MTS manages the SMaRT© Sustainable Product Standard, a comprehensive, transparent, consensus-based sustainable product standard that measures a product’s environmental, economic and social benefits over its life cycle and throughout its global supply chain, from raw materials extraction through reclamation or re-use.

February 2013
EcoSpex™ is a transformative online platform for the verification, documentation, specification and knowledge of sustainable construction materials. The first tool and resource of its kind in North America, EcoSpex is poised to become the leading ‘go-to’ site for green building materials, best practices, and market intelligence.

MTS Supports 2030 Challenge for Products

MTS LogoArchitecture 2030 welcomes The Institute for Market Transformation to Sustainability, MTS, as a supporter of the 2030 Challenge for Products. Through their SMaRT Certification, MTS has long been a leader in the field of sustainable building certifications and in 2011 MTS started certifying SMaRT Environmental Product Declarations (EPDs).

An EPD is a compliance path towards meeting the 2030 Challenge for Products as it allows manufacturers and architects to understand the carbon footprint of a building product and push towards reductions.

CalStar Products EPDThrough the SMaRT EPD program, manufacturers not only receive a type I ecolabel, the SMaRT certification, but they also receive a type III ecolabel, an EPD. The SMaRT EPD is cradle-to-grave and covers a wide array of 13 environmental impacts, more than the 6 specified by ISO.

One of the initial adopters of the 2030 Challenge for Products, CalStar Products, developed their SMaRT EPD through MTS. CalStar bricks achieve an 84% lower carbon footprint than an average clay brick. Other SMaRT EPDs developed by MTS include the ReGeneration chair by Knoll.

SMaRT EPDs use one-size-fits-all Product Category Rules (PCR) written for the broad category of all products. This eliminates time and money spent on developing specific rules for individual product categories, but may not take into account industry and category norms. As always, it is critical to understand the underlying assumptions behind the calculations in an EPD and the best comparisons are made between EPDs conducted according to the same PCR.

Learn more about the SMaRT EPD program here.

Learn more about EPDs & PCRs here.

Why the Concrete PCRs are So Important

Concrete, particularly due to its cement content, has the largest building product carbon footprint. About 5% of all global greenhouse gas (GHG) emissions come from cement.

“When it comes to building products, reducing the carbon footprint from concrete is one of the most significant actions that the building sector can take.” -Ed Mazria, founder and CEO of Architecture 2030

As a widely used building product, concrete offers great structural benefits, has a long service life, and is an important thermal mass material for passive system applications.

As we move to designing more high-performance buildings, concrete will play an important role, and low-carbon concrete will move us that much closer to true, carbon-neutral buildings.

The Concrete Product Category Rules (PCRs) released yesterday by the Carbon Leadership Forum are a critical step in the move towards low-carbon concrete. They set a standard methodology for calculating and disclosing the environmental impacts of concrete, including its carbon footprint.

The PCRs will lead to consistent, comparable data which in turn will drive innovation and low-carbon decisions.

The old adage rings true, you can’t manage what you don’t measure. Now that the PCRs have been established, we can move on to the next steps of measuring and reducing the carbon impact of concrete, and meeting the 2030 Challenge for Products. Ton of Concrete

  • See the Concrete PCRs press release.
  • Read BuildingGreen’s article about the PCRs.
  • Attending Greenbuild 2012? Visit these booths to learn about how the Concrete PCRs are already being used: NRMCA: Booth #1032 S, South Hall WEBCOR: Booth #5301 W, West Hall

LCA/EPD-related Greenbuild Sessions

Life cycle analysis (LCA), Environmental Product Declarations (EPDs) and general product transparency are at the core of the 2030 Challenge for Products – in order to specify low-carbon products we need product-specific data. If you’ll be in San Francisco next month for Greenbuild 2012, check-out the following sessions that will get you up to speed on all the LCA, EPD, and product transparency issues:


HIGHLIGHT: 2030 Presents

G05: Product Benchmarking: The Next Step to Getting Greener

Wednesday, 3:00pm – 4:00pm

Architecture 2030’s Francesca Desmarais will be presenting with Sally Zahner, Eley Guild Hardy Architects, and Julie Rapoport, CalStar Products, about the the use of product-specific LCAs and EPDs in product benchmarking. Attend this session to examine how these tools can be used by manufacturers and architects to make low-carbon and low-impact decisions. Highly recommended if you want to learn more about the 2030 Challenge for Products!


Other Sessions on Product-Specific LCAs/EPDs

KB07: The Evolving Importance of Life Cycle Assessments

K09: LCA, EPD Alphabet Soup? or View of Product Transparency?


General LCA and Product Transparency Sessions:

B09: Applying LCA to Building Design

D09: Red List to Red Flag: Sharing Materials Research

D11: Using Your Own Power to Transform the Materials Ecosystem

E07: Greener Buildings Through Site-Specific Life Cycle Analysis

J13: BuildingGreen’s Top Ten Green Building Products


LEED v.4 and EPDs

Incentivizing product disclosure

It’s fall, which can mean only one thing: LEED is in the air. With Greenbuild a month away, here’s a look at one of the more exciting LEED v4 credits: MRc2: Building product disclosure and optimization – environmental product declarations. This proposed credit could be a key vehicle towards driving increased building product transparency and disclosure – both essential elements of the 2030 Challenge for Products.

Building products are a critical element of a building’s total carbon footprint, but the significant greenhouse gas (GHG) emissions from manufacturing, transportation, and disposal of products are often overlooked. If we, as an industry, are serious about reducing the Building Sector’s carbon impact, we must also get serious about measuring and reducing the carbon footprint of building products.

EPDs, or Environmental Product Declarations, are currently the gold standard in determining and reporting carbon footprints. EPDs are technically referred to as ‘Type III Ecolabels’ (and follow a robust family of ISO standards), but you can loosely think of them as nutrition labels for building products. Instead of fats and carbohydrates, EPDs list environmental impacts such as the global warming impact (the carbon footprint), impact on ozone depletion, acidification potential, and more.
A handful of manufacturers have already developed EPDs for their products, however, to truly understand and reduce impacts on a larger scale, it is critical that many more jump into the ring. Increasing the volume of EPDs will also encourage economies of scale, reducing the price and time commitment for manufacturers and incentivizing user-friendly communication.

The proposed LEED v4 credit is a step in the right direction. It provides one point for using at least 20% of permanently installed products that achieve one of the following:

  • A public, critically reviewed life-cycle assessment (valued as 1/4 of a product)
  • An industry-wide EPD that contains average impacts for that industry (valued as 1/2 of a product)
  • A product-specific EPD (valued as a whole product)

This credit would incentivize product disclosure while putting a high value on product-specific data.

Read and comment on the proposed LEED v4 MR credits here.
Learn more about EPDs and carbon footprints:
2030 Challenge for Products FAQ
The BuildingGreen 2030 Challenge for Products Information Hub

Access, Info, and Transparency: 2030’s Technology Round-Up

Architecture 2030 is working with industry leaders and online technology innovators to provide extraordinary new resources for meeting the 2030 Challenges.

Green Wizard: Paving the Way to Carbon Neutral

Architecture 2030 has joined forces with the design and construction industry’s go-to-source for sustainable building products to greatly simplify finding and specifying materials that meet the 2030 Challenge for Products.

GreenWizard, a technology leader and market influencer with over $10 billion in project purchasing power, is integrating the Products Challenge into their cloud-based project management platform, making the carbon footprint results of Environmental Product Declarations and Life Cycle Assessments freely searchable and accessible online.

Concrete, which is the leading contributor of greenhouse gases among building products will soon become the first material incorporated into the GreenWizard tool. Expect additional updates as this feature continues to grow.

Lucid: The Future of Tracking Performance Has Arrived

Though an unprecedented voluntary effort to make energy, water, and transportation data for commercial buildings available to the public, the Seattle 2030 District, in partnership with Lucid Design Group, is now openly tracking its progress towards meeting the 2030 Challenge for Planning online.

Lucid is the pioneer of real-time feedback technology for buildings. Their Building Dashboard® platform – touted as “the first social network for buildings” – is used by the world’s leading companies, organizations and institutions to better understand their energy and water use and, through sharing and collaboration (and a little friendly competition), spur creative solutions for curbing consumption.

The Seattle 2030 District Dashboard, monitors the entire Seattle 2030 District as well as individual buildings. The tool is furthered enhanced by VehicleRunner, a transportation footprint solution developed by the Seattle-based software firm, Frontrunner, to gauge vehicle emissions from occupant commuters.

Honest Buildings: Plugging into the Real Estate Mainframe

Comprehensive data for over 1,000 buildings within the Seattle 2030 District, including 83 member properties, representing 20 million square feet of commercial space, are now featured on the rapidly growing real estate network, Honest Buildings.

This comes as Honest Buildings announced that it was releasing detailed profiles on 32,000 commercial and mixed-use buildings in the Emerald City. Since launching just three months ago, the startup sensation has amassed and released information on 450,000 U.S. properties, including images, typology, ownership, management, square footage, LEED certifications, ENERGYSTAR ratings, and more.

“This partnership provides a powerful catalyst towards our efforts,” said Brian Geller, Executive Director of the Seattle 2030 District. “Honest Buildings is an ideal platform for our professional stakeholders to showcase their work and illustrate how they are helping District members to meet our ambitious energy, water, and transportation emissions reduction goals.

Explore the Seattle 2030 District at

AIA+2030: Connecting With the Nation’s Zero-Carbon Experts

In just a few years, the AIA+2030 Professional Education Series has reached over 1,000 architects and engineers in 22 cities across the U.S. – providing real-world training and expertise on meeting the 2030 Challenge. This is just the beginning; AIA+2030 is in high demand.

Now, Architecture 2030 has embarked on a campaign with the Society of Building Science Educators (SBSE) to expand the Series directory of preeminent experts in carbon-neutral and zero-net-energy design.

To add your name to the list of potential AIA+2030 educators, click here.

Less Carbon, More Love for the Planet With the 2030 Challenge for Products

Last Valentine’s Day, Architecture 2030 sent out a Valentine to the Planet, unveiling a new challenge focused on lowering the embodied energy and greenhouse gases of building products. Over the past year, the Building Sector has demonstrated its solid support for the 2030 Challenge for Products and has been instrumental in addressing the issues of embodied carbon on an ever greater scale.

2012 kicks off with a few exciting announcements – and promises to be another big year for the 2030 Challenge for Products.

InterfaceFLOR Commits to the Challenge

Sustainability giant, InterfaceFLOR has chalked up another first, continuing its legacy of leadership in the contract furnishings industry by being the first product manufacturer to adopt the 2030 Challenge for Products. InterfaceFLOR has accepted Architecture 2030’s goal to dramatically reduce the embodied emissions of its flooring products and is well on its way to meeting the reduction targets outlined by the 2030 Challenge for Products.

InterfaceFLOR has also committed to high-level transparency, Environmental Product Declarations (EPDs) for its products, and is working towards its own declaration, Mission Zero®. The company intends to be oil-free in the manufacture of its flooring products and achieve zero environmental impact by 2020.

Read the Press release here.
Access EPDs from InterfaceFLOR here.

Concrete Product Category Rules Set for Release

At 3PM PST today, the first U.S. Product Category Rules (PCRs) for Concrete will be released for public comment by the Carbon Leadership Forum. Written to meet the targets of the 2030 Challenge for Products, these PCRs will provide the methodology for calculating the carbon footprint (i.e. the global warming potential) of concrete. Proposed CSI numbers: 03 03X XX (Cast in Place Concrete), 03 4X XX (Precast Concrete), and 03 070 00 (Mass Concrete).

Learn more about the Draft Concrete PCR here.

Looking Back on a Great First Year

ECO-STRUCTURE editor, Katie Weeks, sits down with the Director of the 2030 Challenge for Products, Francesca Desmarais, to discuss the Challenge, its impetus, the past year, and the future of the initiative.

Read the article here.

Everything You Wanted to Know…
Where to Learn More About the 2030 Challenge for Products

Products FAQ

Questions about the 2030 Challenge for Products? Check out the FAQ section, assembled with insight from leading experts in the fields of LCA and EPDs here.

Critical Points

The Critical Points document is a quick primer on the key points of the Products Challenge – everything you need to know about the 2030 Challenge for Products. Download the pdf here.

Request for Information (RFI)

As a professional who specifies products, let your product manufactures know that you are concerned about the embodied carbon of their product. Send them an RFI to learn more about their product’s carbon content, while also encouraging carbon reporting and transparency here.

BuildingGreen Information Hub

Looking for background on the issues, critical reading or additional resources? Check out the BuildingGreen Information Hub for the 2030 Challenge for Products here.

Concrete Product Category Rules Set for Release

The first U.S. Product Category Rules (PCRs) for Concrete have been released for public comment by the Carbon Leadership Forum. Written to meet the targets of the 2030 Challenge for Products, these PCRs provide the methodology for calculating the carbon footprint (i.e. the global warming potential) of concrete.


Researchers from the University of Washington’s College of Built Environment’s Carbon Leadership Forum (CLF) have worked with a diverse stakeholder committee to develop standards (Product Category Rules/PCRs) to track and report the environmental footprint of concrete. Use of these standards will enable producers to report the ‘environmental footprint’ (Environmental Product Declaration/EPD) of different concrete mixes and enable architects and engineers to specify low impact concrete. The standard is now posted for stakeholder input and available at the CLF PCR Website. Comments from engineers, architects, material manufactures and concrete suppliers as well as life cycle assessment and environmental scientists are sought.

The standard is expected to help people in the building industry meet the 2030 Challenge for Products. Launched a year ago today, the challenge calls for dramatically reducing energy consumption and greenhouse gas emissions related to the manufacture and transportation of construction products. Building industry specific PCRs, like the concrete standard released today, as well as industry benchmarks are key to advancing the goals of the 2030 Challenge for Products.

Read the full press release here.