Architecture 2030 at the National Academy of Sciences

Edward Mazria will present Architecture 2030’s research and findings to the National Academy of Sciences, Distinctive Voices at the Jonsson Center, lecture series in Woods Hole, on Tuesday, September 14, 7:00 p.m.

This compelling argument for achieving energy reductions in the Building Sector titled, “America: On the Brink,” explores the most significant crises and the greatest opportunities for change in modern times. Three profound, world-altering events are converging to create this crisis and opportunity: the warming of the earth’s atmosphere caused by burning fossil fuels, the rapid depletion of global petroleum and natural gas reserves and the current long recession. As these events intensify, they will dramatically change how we live, build and relate to the natural world.

Admission and parking are free but please register for individual events, as seating is limited. Please call (508) 289-4630 for availability and reservations. A continuing dialogue and reception will follow the presentation. The Jonsson Center is located at 314 Quissett Avenue in Woods Hole.

East Coast Green Comes to the Jersey Shore

Architecture 2030 is gearing up for a productive and informative conversation at this year’s East Coast Green: Meeting the Architecture 2030 Goals conference September 16th and 17th in Atlantic City.

Co-hosted by AIA New Jersey, the Committee on the Environment and USGBC New Jersey, this conference will focus on benchmarking the Building Sector’s progress towards meeting the 2030 Challenge and to discuss what still needs to be done. Architecture 2030 is particularly excited to participate and contribute to this large, regional conference focused on the 2030 Challenge.

The conference will be held at Bally’s Atlantic City Hotel & Casino and feature 40 presenters, as well as the three keynote speakers: president of Waterkeeper Alliance, Robert F. Kennedy Jr., founder of Architecture 2030, Edward Mazria, and internationally recognized proponent and practitioner of sustainability, Bill Reed.

Topics to be covered include Legislation, Codes/Metrics, Planning, Buildings, and Tectonics. Building sector professionals from the entire region will be participate, and the conference will be preceded on Sept. 15 by a full day of workshops sponsored by the New Jersey chapter of the U.S. Green Building Council (USGBC).

There will be over 30 courses, all of which are eligible for AIA and USGBC continuing education credits. To register, visit the East Coast Green website at and click the “Register to Attend Here” tab. Pricing varies depending on the package — two-day pass, one-day pass or a la carte items. “Early Bird” rates are available through July 31 as well as discounts for AIA members, government officials, educators and students.

Visit East Coast Green on Facebook and on Twitter.

2030 Challenge Committee Shines a Light on Canadian Projects

Architecture Canada’s RAIC 2030 Challenge Committee is calling for project submissions to highlight Canadian projects that are meeting the 2030 Challenge.

RAIC 2030 Challenge Committee logo

The Committee is currently asking for submissions in order to identify, publish and promote energy-efficient commercial, institutional, industrial and multi-residential Canadian projects completed in the past ten years with the goal of identifying projects that satisfy the 2030 Challenge’s intended targets.

This effort will draw attention to progress that is being made in Canada towards meeting the 2030 Challenge and we look forward to learning more about these exciting projects. The 2030 Challenge targets for energy and fossil-fuel emissions reductions in buildings can be found on our website.

For full details on the submission process, visit Architecture Canada’s website.

For more information see today’s article in the Daily Commercial News and Construction Record.

DLR Group: Transformation Underway

DLR Group,  an international and interdisciplinary design firm providing architecture, engineering, planning, and interior design from offices coast-to-coast and in China, is working hard to demonstrate its full support of the initiatives and goals of the 2030 Challenge.


This year, DLR Group’s leadership traveled to its offices nationwide to discuss the firm’s plans to meet the 2030 Challenge and AIA’s 2030 Commitment.  The Kansas City Business Journal interviewed Steven McKay, a senior principal of DLR Group in Seattle, who pointed out that the key is returning to an earlier approach to planning buildings, before architects came to rely on HVAC systems and extensive electric lighting to solve their designs’ shortcomings.

“All the things you’ve forgotten when you got into the real world because ‘Here’s your budget, here’s your schedule, and oh, my God, I’ve got a great idea for a 50-story glass skyscraper in Dubai,’” McKay told the designers. “We’ve forgotten about it. But these principles exist, and we are asking that we insert that rigor back into our practice.” Read more: Groups take challenge to leave no footprint – Kansas City Business Journal

This effort continued when DLR Group designers joined founder and CEO of Architecture 2030, Edward Mazria  and Vincent Martinez, Architecture 2030’s Research and Production Coordinator, on IslandWood in Puget Sound in early August for DLR University 2010. Together, they examined and collaborated to activate DLR Group’s 2030 action plan.  DLRU 2010 welcomed sixty participants, who were themselves knowledgeable about sustainable design, and who, as Metropolis points out in its article below, are now hoped to become, “catalysts at their 22 home offices; that each local team will be able to push the envelope further in the direction of the firm’s 2030 commitments and, ideally, to win both colleagues and clients to their side in the process.” Read more: Ed Mazria’s Master Class- Metropolis 



Current Situation: A Personal Note From Ed Mazria

There are $1.4 trillion in commercial real estate (CRE) loans coming due over the next few years, most of these are small building and small business loans (mom and pop operations).

Fifty percent (50%) of these CRE loans are underwater, and a larger percentage cannot refinance. CRE property values are down 40%.

Most of these loans are held by small community banks – to date 250 banks have failed, 775 are on the FDIC watch list.

There are billions of dollars waiting on the sidelines to buy up this distressed CRE.

Wal-Mart, Best Buy and Kinko’s won’t lose their buildings or businesses – Jane Doe Apparel and John Smith Printing, whose net worth is tied up in their buildings, will.

Middle class? What middle class?

Daphne Wysham lays it out in the Huffington Post at:

Please help us get the word out about this important initiative by reposting and sharing this article.

Best, Ed

Architecture 2030 Ranked at Top

Industry Leaders Recognize Architecture 2030 Among Nation’s Most Effective Organizations

The annual Design Futures Council “2010 Sustainable Design Survey” of 240 design industry leaders in the U.S. was released in July, ranking Architecture 2030 among the top three most effective organizations (USGBC, AIA, and Architecture 2030) advancing green building design and construction in the U.S. today.
The survey also rated Architecture 2030 first among industry leaders in ‘leadership and resource deployment’ to move sustainability issues forward in the U.S. and identified Edward Mazria, founder and CEO of Architecture 2030, as second among the nation’s leading ‘role models’ for green and sustainable design.
Industry leaders participating in the survey included architects (61%), engineers, landscape architects, interior designers, and planning and urban design professionals.
Such recognition by the architecture, planning, and design community is an indication of the ongoing success of Architecture 2030’s initiatives.

Transformation of the Building Sector

The 2030 Challenge is fundamentally changing the U.S. Building Sector.

Seventy-three percent (73%) of the 30 largest Architecture / Engineering (A/E) firms, responsible for over $100 billion in construction annually, have now adopted and are implementing the 2030 Challenge. According to a recent poll of design industry leaders by the Design Futures Council, approximately forty percent (40%) of all U.S. architecture firms have adopted the Challenge.

The adoption of the 2030 Challenge by large A/E firms has global implications. Since most of these firms are multinational, the shift towards building to the Challenge carries important economic implications, representing a significant, stable global market for high-performance building materials, products, and on-site renewable energy systems.

What is Architecture 2030?

Architecture 2030 is a non-partisan, solution oriented research organization founded in response to the energy and climate change crisis in 2003 and formally established as a non-profit in 2006.”

Architecture 2030’s goal is to achieve dramatic and measurable reductions in the fossil fuel consumption and greenhouse gas (GHG) emissions of the Building Sector by transforming the way buildings and developments are planned, designed, constructed and operated.

Architecture 2030 (sometimes referred to simply as ‘2030’) revealed the true impact of buildings on climate change. Performing extensive research, 2030 discovered that the Building Sector is both the largest energy consumer (49%) and the largest contributor to GHG emissions (46%) in the U.S.

Architecture 2030 (sometimes referred to simply as ‘2030’) revealed the true impact of buildings on climate change. Performing extensive research, 2030 discovered that the Building Sector is both the largest energy consumer (49%) and the largest contributor to GHG emissions (46%) in the U.S.

This information, together with the timeline for CO2reductions mandated by the scientific community and the organization’s extensive knowledge and experience with buildings, led the organization to officially issue the ‘2030 Challenge’ in January of 2006. A global initiative, the 2030 Challenge calls for all new buildings and major renovations to reduce their fossil-fuel, GHG-emitting consumption by 60% today, 70% in 2015, 80% in 2020, 90% in 2025 and to reach carbon-neutrality (using no fossil-fuel, GHG-emitting energy to operate) by the year 2030.

From 2006 onward, 2030 has worked to educate and collaborate with key stakeholders to implement the 2030 Challenge at the local, state, and federal levels, as well as internationally. Through its website, research, publications, reports, keynotes and lectures, programs, events, diverse media outlets, and social networks, 2030 seeks to broaden adoption and implementation of the 2030 Challenge.

Now that you’ve gotten the long answer, why not visit our brand new website if you’ve still got questions.