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A Valentine to the Planet
The 2030 Challenge for Products Unveiled
(February 14, 2011) In place of Cupid's Arrow, Architecture 2030 is unleashing the power of the pen to dramatically reduce greenhouse (GHG) emissions in the Building Sector.
The 2030 Challenge for Products aims for the global architecture, planning, design, and building community, to specify, design, and manufacture products for new developments, buildings, and renovations to meet a maximum carbon-equivalent footprint of 30% below the product category average through 2014 – increasing this reduction to 35% in 2015, 40% in 2020, 45% in 2025, and 50% by 2030.