Buildings are the major source of global demand for energy and materials that produce by-product greenhouse gases (GHG). The raw resource extraction, manufacturing, transportation, construction, usage, and end-of-life stages of building products each generate significant GHG emissions.


Slowing the growth rate of GHG emissions and then reversing it is the key to addressing climate change and keeping global average temperature below 2°C above pre-industrial levels.


To accomplish this, Architecture 2030 issued The 2030 Challenge for Products asking the global architecture, planning, design, and building community to adopt the following targets:

  • Products for new buildings, developments, and renovations shall immediately be specified to meet a maximum carbon-equivalent footprint of 30% below the product category average.

    The embodied carbon-equivalent footprint reduction shall be increased to:

    • 35% or better in 2015
    • 40% or better in 2020
    • 45% or better in 2025
    • 50% or better in 2030.


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